LAST UPDATED: August 24, 2016
We at SylvanSport, LLC (“SylvanSport,” “we,” “us,” “our”) recognize the importance of protecting your privacy, and we want you to be familiar with how we collect, use, disclose and safeguard personal information.
- Personal Information We May Collect Or Track
Personal information is information, which can be used to specifically identify you; we collect personal information when you submit it to us. We collect personal information when you communicate with us, when you submit content to the Website or via the Services, when you indicate an interest in our products, and when you purchase or register our products. We may also lawfully obtain information from other companies and from third party sources, such as independent dealers, SylvanSport licensees, SylvanSport vendors, and other companies that provide lists of potential customers.
We may collect personal information such as:
- Your name, address, e-mail address, social media addresses, telephone number and other contact information;
- Your billing information, including your credit card number, cardholder name, expiration date, and billing address;
- Information concerning SylvanSport products you have purchased, including sales records, Vehicle Identification Numbers, make, model, selling dealer, service history and information obtained during product registration);
- Information concerning SylvanSport products in which you may be interested in purchasing or have purchased in the past;
- Content you submit to SylvanSport via any SylvanSport-related Website, solicitation, promotion, or contest, including messages, essays, statements, photographs and videos;
- Information accessed from social media providers, if you make use of any Website social media features, in accordance with the social media providers’ policies.
- Non-Personal Information We May Collect; Cookies.
We may also gather non-personal information that does not personally identify you, such as general demographic information, automatically collected session information, and compiled data.
Cookies are small text files (which often include an anonymous unique identifier) placed on your computer or mobile device, which are widely used in order to make websites work, or work in a more efficient manner. Like many other commercial websites, our Website uses “cookies” and web server log files to collect information about how our Website is used. Information gathered through cookies and web server logs may include the date and time of visits, the pages viewed, time spent at our Website, and the websites visited just before and just after our Website. When you visit our Website, our site’s computer asks your computer/mobile device for permission to store this file in a part of your hard drive specifically designated for cookies.
We may also collect non-personal information about the device you use to access the Website or Services, your IP addresses, geo-location information, and unique device identifiers through our Website or other Services. Although we may log your IP address for systems administration and troubleshooting purposes, we do not use your IP address to track your session, nor do we associate your IP address to anything personally identifiable.
- How We Use Your Information
We use your information generally to communicate with you; to provide you information concerning products or services you may request; to provide independent dealers with information concerning your potential interest in SylvanSport products; to manage your account; to register products your have purchased; to administer warranty and service claims; to measure interest in and improve our products; to solicit information from you; and to enable use of the Website and Services.
SylvanSport may share your information with third parties who provide services or functions on our behalf (such as billing, e-commerce, credit card processing, business analytics, marketing and promotional services, customer research, surveys, and fraud detection and prevention). Note that sensitive billing information is used only for the purposes of fulfilling transactions within the Website and/or through vendors providing online commerce services to SylvanSport.
We may share your personal information with independent dealers, and we may also forward referrals to dealers to advise them of your potential interest in a SylvanSport product. We may also forward information about products you have purchased, including registration information and information relating to warranty and/or service issues.
SylvanSport may provide information to marketing partners to help identify products and offers that may be of interest to you. This may include the sharing of non-personally identifiable information (such as aggregated data or data gathered by “cookies”) or it may include personally identifiable information (such as name, address, email address and telephone number) for use in direct marketing efforts.
We may disclose information when legally required to do so (for example, in response to a court order or subpoena). We may also disclose information when in good faith we believe disclosure is necessary to protect our rights, or to protect the safety of our users or the public. We may also disclose information during a corporate transaction, such as a merger or a sale of the business or an asset of the business.
- Protection of Your Information
The security of the information you provide to us is important to us. We (and our service providers) follow generally accepted industry standards to protect the personal information submitted to or through us, both during transmission and after receipt. While no website or computer system is guaranteed to be secure, SylvanSport has adopted appropriate administrative, technical and physical procedures to protect the personal information you provide to us against unauthorized access. For example, when you enter sensitive information (such as credit card number) on our registration or order forms, such information is encrypted by our credit card processor using secure socket layer technology (SSL). (Again, however, because no method of transmission over the Internet, or method of electronic storage, is completely secure, we cannot guarantee its absolute security.) In the unlikely event of a data breach, SylvanSport will comply with applicable notice requirements.
Personal information we collect is stored in our database for a reasonable time period with which information remains current, and is updated periodically. We will retain your information for as long as needed to provide you the Services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. Please note that we do not store personally sensitive credit card information; such information (if any) is stored with our PCI-compliant credit card processor.
- 6. “Do Not Track” Signals
SylvanSport’s Website and Services honor “do not track” signals.
- California Online Privacy Protection Act
- California Privacy Disclosures
California residents may request SylvanSport to provide information concerning the manner in which SylvanSport shares certain categories of your personal information with third parties for direct marketing activities by third parties. The information may be presented in a standardized format not specific to you individually. The information will include: (1) the categories of information SylvanSport disclosed to third parties during the preceding calendar year for the purpose of direct marketing by the third party; and (2) the names and addresses of third parties to which SylvanSport provided such information, or, if the nature of the business of a third party cannot be discerned from the name, then examples of the products or services marketed. California residents may request this information by calling SylvanSport at (828) 883-4292.
- Third Party Services and Websites; SylvanSport Independent Dealers
- “Opting Out” and Correcting Your Information
(a) Emails. You may choose to opt out of receiving email communications from SylvanSport at any time by sending an email request to: email@example.com, with “Email Opt Out Request” in your subject line.
(b) Sharing with Third Parties. You may also request that SylvanSport does not share your personal information with third parties for the purposes of marketing or advertising purposes, including direct marketing. You may choose to opt out of the sharing of personal information by SylvanSport at any time by submitting an email to mailto:firstname.lastname@example.org (with “3rd Party Opt Out Request” in the subject line), or by sending a written request to: SylvanSport, 235 Commerce St., Brevard, NC 28712.
(c) Corrections and other requests. While you may choose to opt out of the sharing of your personal information for marketing purposes, we reserve the right to use your personal information for the other purposes set forth above (for example, for billing or for warranty and service issues). We encourage you to contact SylvanSport with any questions you may have regarding this Privacy Statement or our privacy practices. You may also contact us if you wish to correct any information that SylvanSport may have concerning you (for example, name, address, e-mail address or telephone number) by sending your questions or requests for correction to: email@example.com, or via mail to: SylvanSport, 235 Commerce St., Brevard, NC 28712.
- Minors and Sensitive Information
- Using the Website and Services from Outside The United States
- Mobile Privacy
If you specifically consent to receive SMS text messages, push notifications, or other messages from us, you may from time-to-time receive SMS text messages push notifications, or other messages from us. We will only use information you provide to transmit your message, and we will not share or use your mobile number for any other purpose. Nonetheless, we reserve the right at all times to disclose any information as necessary to satisfy any law, regulation or governmental request, to avoid liability, or to protect our rights or property.
- Our Contact Information